Email Marketing

These days no eCommerce solution is complete without proactive email marketing.

As an online business owner, it is important that you reach those prospective customers who visited your site without buying anything.  It is also possible to reach new prospective customers from a mailing list.

Campaign Management Systems

In order to manage email campaigns you need a campaign management system.  Some of these systems are hosted solutions.  Example of these solutions are Constant Contact, iContact, Vertical Response, and others.

Autoresponders

Another class of email marketing applications are called Autoresponders. These applications can send emails based on dynamic criteria set by you.  These criteria may include: certain date, certain time after a user registers on your website, a user has clicked on a link in an eNewsletter you have sent, etc. There are good hosted autoresponder solutions like AWeber, GetResponse, and others.

One caveat of these hosted solutions is that the email sent to your prospective customer usually contain the hosting service identification, or an email address which is not your site domain.

In order to avoid these issue you can get an autoresponder and email campaign manager as a software application.  Such applications reside on your web server (shared, semi dedicated, or fully dedicated) and send those email on your behalf.  The email address appears as yours, and there are no monthly recurring fees as is the case with the hosted solutions.

Software Autoresponders and Campaign Managers

Some of the better known autoresponder applications are

• Interspire's Email Marketer.  This autoresponder (comes with a 60 days money back guarantee) is an excellent solution for a single user (you) or for multiple users all running on the same web server but with different accounts.  The main benefits of this autoresponder are triggers, split testing, event logging, and much more.
• Omnistar Interactive's Omnistar Mailer.  This autoresponder (30 days money back guarantee) comes with real time campaign statistics, spam rule checking, and the ability to create online surveys.

Both of these applications are written in PHP and MySQL and come with source code which allows you to customize it to your own needs.  Real X can help with this customization so that your existing eCommerce web site runs smoothly with your email marketing system.

For more details contact us today!