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Creating a great website is not enough. You need visitors. One of the more popular ways to get visitors is through the search engines, and specifically Google.
When visitors search using a certain phrase (keyword), the search engine returns 2 types of results: Organic search results, and Paid advertising. The paid advertising, which usually appears on the top of the page on on the right handside is charging the advertisier only when the searcher clicks on the ad. It is therefore called Pay Per Click (PPC).
Since there could be a lot of competition for certain keywords, which will drive the price of the advertising up, it is important to carefully plan the advertising campaign, select the most profitable keywords, design the most compeling landing pages, and after launch - continuously optimize the ads and landing pages to achieve the best results.
Real X specializes in all aspects of designing and executing profitable PPC campaigns. Below is a scheme of the information we obtain before the campaign launches, and the methodical flow we undertake when working on your campaign.
We with all our work, we share our thoughts with you, the client, solciti your feedback and opninion, and are quick to adapt the campaign based on your changing needs.
Our objective is to set up the campaign for you and then hand over the reins to you or your in-house team. We'll be happy to continuosly support your efforts yet at the same time give you the choice to maintain the campaign in-house.
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