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With the millions of WordPress blogs out there how do you compete for visitors? The first thing to realize is that there is hope. You just need to make a plan of attack and follow through with it. In this article you will find some useful tips on putting your WordPress blog the map.
1. Utilize permalinks. Notice how some blogs posts have url that resemble mathematical formulas? These urls are actually queries to your WordPress database. Human beings and search engines have a hard time figuring what your page is about by looking at that type of address. Think of it this way which makes more sense yourdomain.com/shoesthatfeelgreat or yourdomain.com/?P=12? The recommended permalink structure is either /%postname%/ or /%category%/%postname%/. Some people recommend that you put the date or the year in before the postname(e.g. /%year%/%monthnum%/%postname%/). Which from a database point of view makes sense but from a SEO point of view it does not. Since your blog is probably new and does not have a lot of traffic don’t worry about it. Focus on SEO first. If you get a stampede of visitors you can always switch to a dedicated server.
2. Install a SEO plug-in. There are few great plug-ins on the market. All-in-one SEO is a perennial favorite. It gives you the ability to customize every aspect of your meta tags. Another plug-in is called Platinum SEO – a personal favorite. A key feature is that automatically adds a 302 redirect entry anytime you change the name of a post or page on your blog. This is critical when you have a post that is already indexed on search engines and people are linking to it. For more info on 302 redirects see this article.
3. Build a Sitemap. Having a sitemap for your website helps search engines catalog your site. The best plug-in to use is Google sitemaps. Its name is somewhat misleading because it actually builds and reports to all major search engines.
These are just a few strategies that will help make your blog visible on the net. Feel free to contact us to find out more.
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