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It is hard to believe that the Facebook Like button is a relatively new social media tool for Facebook users and website administrators. The Like button?s main function is to allow users to identify and share valuable information with their Facebook friends. Once a user clicks the button, your article, product or website instantly shows up on their Facebook news feed and the promotion is done for you– all without the user having to leave your website.? For individuals or businesses with Joomla powered websites, adding the Like button is as simple as downloading and installing a Joomla Facebook extension or adding the button manually. If you have not added this feature to your website yet, there are plenty of great reasons why you should start using the Like button today.

Reason #1: It will add legitimacy to your website
Using the Like button will immediately lend creditability to your website. Users recognize and trust the Facebook brand, so when they see the company logo near your content, they will automatically associate that familiarity with your site. Likewise, if a Facebook user sees that their friend has ?Liked? you, they will be more interested in visiting your website because their friend has. These days, users are so used to seeing Like buttons online, that if it is missing they may view your website as not credible. It is important to enforce the legitimacy of your site and use tools that will build trust in your content. The more trust, the more likely users are to share your content with others.

Reason #2: It will increase your sales, visibility and web traffic
In the same vein as adding legitimacy to your website, the result of getting ?Liked? by a user can be tremendous.

Your information will become visible to the users entire Facebook social network and from that point on the number of people who see your content and Like you themselves is immeasurable. If you are selling a product, for example, your visibility to other potential buyers will immediately increase once the news feed on Facebook is updated. If more people become aware of your product or see their friends buying it, it is more likely they will visit your website as well. With that increase in web traffic by interested buyers, you will be able to maximize your online promotion and increase sales.

Reason #3: It gives you direct contact with your users
One of the many perks of social media marketing is the direct connection it creates with other people. From a business or promotion stand point, there has never been such a direct way to engage with your users. With the Facebook Like button on your Joomla website, you can identify the individuals who prefer your content and learn how they fit into your market.? You can incorporate other social media plugins, such as Facebook comment boxes, to gain even more feedback and insight from the public. Take advantage of the one-on-one interaction the Like button can create and you will gain valuable data to enhance your online marketing strategy.?

Reason #4: It?s free!
Facebook does not charge website administrators to add the Like button to their website and gives instructions online how you can add the button yourself.? For Joomla users, however, you can choose to spend money on Joomla Facebook extensions that will give you a variety of Facebook tools and plugins that you can adapt to suit your specific needs.

Reason #5: It will organically create buzz for your website
Social media empowers users to share content and opinions. You can enhance the process by adding the Like button to your Joomla website. Even if you add it and decide not to manage it closely, you will still see buzz created organically every time someone comes to your website and Likes you. Obviously, by taking a more active role in your social media marketing, you can can increase your online presence and build on the organic promotion or buzz that a user creates.

Using a Joomla Facebook extension is a great way for administrators to get started with social media marketing. If you are hesitant about adding everything at once or want to test out what combination of social media plugins work for you, the Like button is the best way to get started. You will be surprised how easy it is to connect with users and start marketing your website worldwide once you decide to integrate your Joomla website with the Facebook Like button.

Alex Andreae is the owner and operator of SourceCoast Web Development. Alex has spoken at multiple Joomla conferences and is a vocal member of the Joomla Forums and Community sites. Learn more about using Facebook for Joomla or check out Joomla Facebook extensions online.

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