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Installing a blog is exceptionally easy, regardless whether you use the automated install feature or manually create your blog, but it’s only the first step in an important process that you need to follow if you want to ensure that your blog is fully optimized and tweaked so that it’s functioning at its best performance.
This includes taking advantage of pre-created plugins that will enhance your website and optimize it for search engine rankings, as well as help automate content creation and management.
To begin, log into your WordPress admin panel and click on the Settings tab. Under General Settings make sure that you enter in your blog title and tagline.
For your blog title, do not just enter in your domain name but instead focus on entering in keywords that relate to the theme of your blog based on the content you intend to create.
For example, if I was creating a blog that focused on the acne niche, my blog title might be something like this:
Eliminate Acne Forever – Powerful tips and techniques to effectively combating acne for good!
Just the same, my tagline would also incorporate my keywords:
Example: Getting Rid Of Acne Quickly And Permanently!
Under the “Membership” option click both fields, “Anyone Can Register” and “User Must Be Registered And logged In To Comment”. Then, click Save Changes.
Next, click on the Writing tab to configure this area.
Within the Writing section, you will want to add a list of blog ping services.
Pinging your blog simply means that each time you update it, you are able to send an alert out to blog directories and news sites telling them that your blog has fresh content.
Blog Page Titles
There are a few things to keep in mind when you are entering in titles for your blog posts and pages.
Search engines like Google.com only show the first 70 characters of your title within search results, so be sure to include your most important keywords within each title, stripping away any extra words that you just don’t need.
Focus heavily on your primary keywords, and make sure that your blog’s page titles vary, so that each one contains a different set of keywords and phrases, relevant to your niche market..
Meta tags are very important in ensuring that your blog ranks well within search engines. The All In One SEO Pack plugin that we activated will make this exceptionally easy to do. From within your WordPress admin panel, click on “Settings” and look for the All In One SEO link.
Click it to load its option page.
Here you will be able to enter in the Home Title.
If you want to use the main title that you entered earlier, just leave this blank and it will use your default blog title.
Once your pages rank within the search engines, potential visitors will see your description and title, so be sure to enter in a detailed, relevant description about the subject matter of your blog.
When creating content, including page titles, meta tags and even category titles, be sure to always focus on including relevant keywords relating to your niche.
To do this, create a keyword swipe file that includes a broad range of keywords that target your market, and do your best to always include a handful of keywords with every post or page you create.
Search engines will place more weight on keyword phrases that appear within the first few lines of each individual blog page or post, so be sure to keep that in mind when constructing your categories and content so that the most important keyword phrases are used at the beginning of the content.
The All In One SEO plugin can generate these based on the categories that you will create, or you can enter them in manually. Choose relevant keywords and separate them by commas’.
making money blogging, blog money, blog cash, monetize blogs, blog payment, pro blogger, etc.
Next, click the “Rewrite Titles” option so it’s activated.
Scroll down until you see “Use Categories For Meta keywords” and tick this on to activate this feature as well.
Select to use noindex for Categories and Archives. Click to activate Autogenerate Descriptions. Leave everything else as is, and click Save Changes.
The next step is to ensure that your blog is included within search engines like Google, but also blog based communities such as Technorati.
In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines.
Next, I set up permalinks in settings. Setting your permalinks correctly will help you rank better because they will contain relevant keywords based on the different page content that you create.
Doing this will modify your website URL’s so that they are search engine friendly, featuring your category titles and post / page title with your chosen keywords.
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